Resources
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Resources *
Private equity
PE is funding from investors who buy ownership stakes in established, privately held companies. Unlike venture capital, which focuses on startups, private equity firms usually invest larger amounts in more mature businesses to help them grow, restructure, or prepare for sale.
For founders, private equity becomes relevant later in a company’s life cycle—once the business has steady revenue, proven profitability, and is ready to scale or transition ownership.
Venture capital
VC is funding provided by investors to high-growth startups with strong potential but limited operating history. In exchange for money, VC firms receive equity (ownership) in the company.
For founders, venture capital is ideal when you need significant funding to scale quickly, especially in tech, biotech, or other innovation-driven industries.
*Contact - Mason Cooke - HERE
*Contact - Richelle Martin - HERE
Angel Investors
Angel investors are individuals who invest their own money into early-stage startups in exchange for equity or convertible debt.
For founders, angels are often the first outside investors, providing both funding and mentorship to help get the business off the ground before larger investors get involved.
Revenue Based Financing
RBF is a type of funding where investors provide capital in exchange for a percentage of the company’s future revenue until a set amount is repaid.
For founders, it’s useful because you don’t give up equity or ownership, and repayments adjust based on how well your business performs.
*Contact - John McIntyre - HERE
SBA Loans
SBA loans are small business loans backed by the U.S. Small Business Administration, making them easier to qualify for than traditional bank loans.
For founders, SBA loans offer lower interest rates, longer repayment terms, and are great for funding startup costs, equipment, or expansion without giving up ownership.
*Contact - Ray York - HERE
What is an accredited investor?
An individual or entity that the U.S. Securities and Exchange Commission acknowledges as having the financial resources and status to invest in higher-risk and less regulated offerings. More Information - HERE
Grants
State grants are non-repayable funds provided by state governments to support business growth, innovation, or job creation.
For founders, they’re a great way to access capital without giving up equity or taking on debt, especially for projects that align with state economic goals.
For More Information Refer to the Wisconsin CTC website - HERE
Safe Financing documents
A SAFE is an agreement between a startup and an investor that gives the investor the right to receive equity in the company at a later date, usually when the company raises its next round of financing. More Information - HERE
Investor network map
The Wisconsin Investor Network Map is a visual and informational tool that shows the ecosystem of early-stage investors, angel groups, and venture fund resources around Wisconsin. More Information - HERE
Micro-funding
Micro-funding provides small loans or investments—usually a few thousand dollars—to help startups or entrepreneurs get started.
For founders, it’s ideal for very early-stage needs, like launching a prototype or covering initial expenses when larger funding isn’t yet accessible. More Information - HERE
Regulation Crowd Funding
Reg CF allows startups to raise money online from many small investors, not just accredited ones, through approved crowdfunding platforms.
For founders, it’s a way to gain funding and community support while offering investors equity or debt in return for their contributions.
Revolving Loan Funds
Revolving loan funds are pools of money that provide loans to small businesses, and as those loans are repaid, the money is lent out again to new businesses.
For founders, RLFs offer affordable, reusable funding without giving up equity.